Signal
Who’s making you known? Your voice in the market, your point of view, the reason a good-fit client trusts you before the first call.
What's Inside
- Why you’re still running the revenue department alone
- The five seats every agency needs filled
- The Craft & Care philosophy that drives everything
- The path from first call to a department that runs without you
- Why Agency Focus, and why now
Join The Playbook.
Weekly insights for intentional agency growth. No fluff, just craft.
Read The PlaybookThe Problem
You’re Running It
Alone, at Midnight
Every agency already has a revenue department. In most founder-led shops it’s one person doing all of it, between client work and dinner. It’s not missing. It’s just unstaffed, and it’s you.
"You've built something real. But the chaos underneath threatens everything you've created."
The Symptoms You Already Know:
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Delivery wobbles that make every project feel like a near-miss
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Revenue that swings wildly quarter to quarter with no clear pattern
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Team burnout because everything runs through you
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Business development that depends entirely on the founder showing up
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An internal environment where everything feels urgent and nothing feels clear
What You Actually Get
Not more leads.
A department that runs without you.
The win isn’t a bigger pipeline number. It’s the day you can hire your first account manager because the system finally lets you. Every step, we hand off a job that used to live in your head. We measure success the honest way: by how much less necessary we become.
The Department
Five Seats.
Ask Who’s in Each One.
A real revenue department has five jobs. In most agencies one person holds all five, badly. Here they are in plain English. As you read, notice how many have your name on them.
The Front Door
When someone shows up interested, what happens? Usually they wait too long and cool off. The cheapest revenue in the building, left to rot.
Going to Them
The accounts you actually want. Who’s chasing those? Deliberate pursuit of the right clients, not whoever happens to refer in.
Closing New Work
The deals in motion. Who’s keeping them honest? Clean stages, real follow-up, the conviction to walk away from the wrong ones.
The Clients You Already Have
The quiet, rich seat. Most of your revenue is here, and it’s the one nobody’s tending. Renewals, expansion, and catching trouble before it walks.
The Hidden Pipeline
The seats you do fill are leaking money you can’t see. We find it first. Most agencies have enough hidden revenue in their existing clients to cover the work ten times over.
The Ideology
The Craft & Care Philosophy
A department is only as good as the standard it’s built to. Ours has two. We call them Craft and Care, and they're the foundation of everything we build together.
CRAFT
The work is excellent.
Everything you present to the market...your story, your system, your materials...is intentional and reflects your true value. Not good enough. Excellent. Every touchpoint is designed with purpose.
CARE
People feel excellence in every interaction.
Every conversation with prospects and partners feels human, empathetic, and built on trust. Relationships are nurtured, not transacted. Care isn't a strategy...it's a standard.
The Core
The Seven Principles
These seven principles guide everything we do...from how we show up in conversations to how we build your growth systems.
Intentionality Over Efficiency
Doing the right things matters more than doing things fast.
Presence
Be fully there. No laptop, no rush, no filler. Earn trust by listening.
Make the Invisible Visible
Surface what's really happening in the business.
Consistency
Systems and habits that compound over time beat heroic efforts.
Own Your Outcomes
Take responsibility for results, not just activity.
Finish with Pride
Every deliverable should be something you're proud to put your name on.
Serve People Not Projects
Behind every scope is a human who needs to feel right.
How We Work Together
How we work together matters as much as what we work on. This partnership is designed to be responsive, practical, and deeply integrated with how your agency actually operates.
What You Get:
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Leadership Access:
Slack and text access for fast turnaround on strategic decisions. Guidance before problems explode. You're never stuck waiting for answers.
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Working Sessions:
Weekly or biweekly focused, clear, agenda-driven sessions for coaching, alignment, and active problem-solving. Real work gets done.
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Deep Async Work:
Rewriting your processes, improving your proposals, fixing your positioning, redesigning communication cadences, auditing client experience. The heavy lifting.
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Team Integration:
Light-touch workshops, delivery alignment, BD role enablement, leadership development. Your team gets stronger, not dependent.
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Quarterly Maturity Lifts:
Every quarter the agency levels up one core system. Continuous improvement becomes your competitive advantage.
The Goal:
Ideally, we become a quiet part of your leadership spine. Someone who helps shape how you think about growth, not just execute it.
The goal is to make your system stronger...and make me less necessary over time.
Success means you graduate to quarterly check-ins or full independence.
What If.....
What happens if I get run over by a bus?
The system lives in your hands, not mine. Everything we build...playbooks, templates, workflows...stays documented and accessible.
You'll have a clean trail of what's been done, what's working, and what's next.
We build things so they survive people, including me.
Selection
Who This is For
You're a Good Fit If:
- You're a $5–15M founder-led agency with a proven reputation in your niche
- You're ready to scale but need senior-level growth leadership to get there
- You want a partner who works across your organization, not just in a sales silo
- You're not willing to compromise your reputation for short-term revenue
- You understand that how you show up to the market matters
You're Not a Good Fit If:
- You want fast tricks instead of real change
- You're looking for a silver bullet that fixes everything overnight
- You want someone to just 'do sales' without deeper integration
- You're not ready to invest in building systems and habits that last
- You want us to point the machine at a story that isn't ready
Not sure which clients you should be chasing?
Start with the pattern you already have. Use the free ICP Finder to score your three best clients and build an Ideal Client Profile from who actually pays you well — not who you wish you worked with.
Build your Ideal Client ProfileThink you need more leads?
Maybe. Or maybe the right opportunities are already coming in and dying after the first call, or after the proposal. Take the free Pipeline Leak Check: nine questions, three minutes, and an honest read on where your pipeline actually leaks.
Find your pipeline leakThe Services
One Door In.
A Department on the Way Out.
Not a menu. A sequence. Each step builds on the last, and every one starts with the same conversation. Pricing is straightforward and we share it on the call ... no games, no tiers to decode.
Every engagement runs on the same operating layer: Red String, the system the department runs on. The research, the targeting, the outreach, the follow-through. We run it on ourselves before we run it for you, and it stays after the build so the department keeps running without us in the room.
Start Here
Insight Call
A 30-minute, no-pitch conversation. We figure out what's broken, whether you need a department yet, and whether your story is ready to build on. Sometimes the honest answer is "not yet" ... and we'll tell you.
The door
The Audit
Foundation Diagnostic
We map your revenue department on paper ... every empty seat, and the money already leaking out of the ones you fill. You leave with a clear read whether or not we go further.
30 days
The Install
Foundation Build
Ninety days where we stand the department up and wire it in. We start with the revenue you already have, get it running, then build outward. By the end it works, and your team knows how to run it.
90 days
The Handoff
Ongoing Partnership
We hold the department-head seat while your internal owner learns to. A quiet part of your leadership spine, designed to make us less necessary every quarter. You graduate to check-ins, or full independence.
Ongoing
The System Underneath
Red String
The system the department runs on. The research, the targeting, the outreach, the follow-through. We run it on ourselves before we run it for you.
Learn moreThe Signal Seat, Staffed
14:59 PM Studio
For founders with something to say and no system to say it, the Studio defines your voice and builds the engine that carries it. A sister studio, stackable on any engagement.
Learn moreNot sure where you fit? Start with an Insight Call. We'll tell you straight whether you're ready to build, and where to start.
Book an Insight CallDirect Path
Advisory
A standalone advisory engagement for founders who want senior-level thought partnership without a full rebuild. Not a graduation tier. Not invitation-only. A direct fork from the standard pathway, available to anyone after the Insight Call.
Advisory Engagement
Senior judgment, on retainer.
Start with an Insight Call
- Monthly Check-In Call (45-60 min)
- Slack and Text Access for Quick Questions
- Quarterly Deep-Dive Sessions
- Annual Planning Session
- First Call When Something Breaks
"We have spent 25 years inside agency operations...building them, scaling them, fixing them when they broke, and eventually selling one."
The Operator
Why Agency Focus
The Person
Meet Bart Mroz
I'm a builder. I've spent 25 years deep inside agency operations...starting companies, scaling them, fixing them when they broke, and eventually selling one.
In 2010 I co-founded SUMO Heavy Industries, a digital commerce consulting firm. Over 13 years we grew it past $2M+ in annual revenue, worked with brands like Zoom, Rogue Fitness, and Roku, and ultimately took it through acquisition. That experience taught me what actually works inside agencies...and what quietly destroys them.
Today I run Agency Focus as a fractional growth partner for agencies and consultancies doing $5...15M in revenue, and 14:59 PM Studio for founders who need content systems that actually drive pipeline.
Before all of that, I cut my teeth in technology project management, business analysis, SaaS integration, and running multiple ventures simultaneously. Temple University alum. Based in Norwalk, CT.
The Timeline
2001
Started in tech...project management, business analysis, IT solutions across Philadelphia.
2004
Launched first ventures...technology consulting and SaaS integration.
2010
Co-founded SUMO Heavy Industries. 13 years building a digital commerce consultancy through to acquisition.
2023
Launched Agency Focus and 14:59 PM Studio under Awesome Things XYZ.
Questions
Frequently Asked Questions
What is Agency Focus?
Agency Focus installs the revenue department a founder-led agency needs but cannot yet hire. It is fractional revenue leadership for agencies: we systematize business development, fix the existing-client revenue engine, and coach the team to run it, built on the Craft & Care philosophy. For agencies doing $5-15M.
Who is Agency Focus for?
Agency Focus is for founder-led agencies that have proven delivery capabilities, a strong niche reputation, and are ready to scale with senior-level growth leadership. It's not for agencies looking for quick tricks or silver bullets.
How is Agency Focus priced?
Pricing is shared during the free Insight Call, where we match the right engagement to your agency's stage and goals. Services range from a complimentary discovery call to multi-month transformation engagements and ongoing partnerships.
What is the Craft & Care philosophy?
Craft means everything you present to the market is intentional and reflects your true value ... every touchpoint designed with purpose. Care means every conversation with prospects and partners feels human, empathetic, and built on trust. Together, they form the foundation of Agency Focus's approach.
What are the seven principles of Agency Focus?
The seven principles are: 1) Intentionality Over Efficiency, 2) Presence, 3) Make the Invisible Visible, 4) Consistency, 5) Own Your Outcomes, 6) Finish with Pride, and 7) Serve People Not Projects.
How do I get started with Agency Focus?
Book a free Insight Call ... a 30-minute, no-pitch conversation with zero pressure. Visit tidycal.com/agencyfocus/insight-call or email THISIS@AGENCYFOCUS.XYZ.
What is the Foundation Diagnostic?
The Foundation Diagnostic is a 30-day audit that maps your revenue department on paper: every unstaffed seat and the revenue already leaking from the clients you have. You leave with a clear read on your business development and growth motion whether or not you go further. If you proceed to the Foundation Build within 30 days, the diagnostic credits toward it.
What is 14:59 PM Studio?
14:59 PM Studio staffs the Signal seat. For founders with something to say and no system to say it, the Studio defines your voice and builds the engine that carries it. It is a sister studio to Agency Focus, stackable on any engagement.
How long is the commitment?
The Insight Call and Foundation Diagnostic are standalone engagements with no long-term commitment. The Foundation Build is a 90-day engagement, after which Ongoing Partnership continues month to month. Advisory is paid quarterly. Details are confirmed during the Insight Call.
What happens after the engagement ends?
Everything built during the partnership stays with you. Playbooks, templates, workflows, and systems are all documented and accessible. The goal is to build things that survive people. Founders who want continued access to senior judgment can move into Advisory, which is also available as a standalone engagement for anyone after the Insight Call.
Who is Bart Mroz?
Bart Mroz is the founder of Agency Focus with 25 years of experience inside agency operations. He co-founded SUMO Heavy Industries in 2010, a digital commerce consulting firm that grew past 2M in annual revenue and worked with brands like Zoom, Rogue Fitness, and Roku before going through acquisition. He is a Temple University alum based in Norwalk, CT.
How does the commission structure work?
Select engagements include a performance-based commission component that aligns Agency Focus with your actual results. Details are shared during the Insight Call. This skin-in-the-game model means we win when you win.
Ready to scale?
Your Next Step
Agency Focus is the place agencies go when they are done guessing. When they want clarity. When they want confidence.
If you run an agency and growth feels like it's held together with duct tape, or you're a founder with something worth saying but no system to say it... that's what we do. Let's grab coffee and chat about it.
Book an Insight Call
THISIS@AGENCYFOCUS.XYZ • 30 MINUTES, ZERO PRESSURE.
Join The Playbook.
Weekly insights for intentional agency growth. No fluff, just craft.
Read The Playbook